What were your team members doing a year ago? Did they do brilliant work? Was there room for improvement? Do they even remember the details of what they were working on a year ago? If you’re a fast-paced and dynamic workplace like Syncroness a year may be multiple projects and multiple teams of coworkers ago. Providing feedback and setting goals once a year during an annual review, on a timescale far removed from the timescale of the work being done, can be less than ideal.